Would you like to optimize your Checkout page like the Pros?
Here are a few key points we can learn from Walmart’s Checkout page:
- Remove site Navigation
- Reinforce the security of this page
- Give buttons a unique color
- Minify your Footer
- Use popups for necessary content
Remove Site Navigation
Once your customer has reached the Checkout Page, you want to funnel them through the Checkout process without being distracted or taking any different path. Removing your site’s navigation ensures that the options provided on the page are very narrow. Every link in the Checkout page is just another way to scape the Checkout process.
Reinforce the Security of this Page
Using the words “Secure Checkout” and a simple “trust seal” such as the well-known Norton badge will help support the idea of security in your customer’s mind. No one will checkout if they have the slightest idea your Checkout page is not secure. You don’t need to go overboard, just a simple text and 1 trust seal will suffice.
Give Buttons a Unique Color
Make sure that the color of your “Continue” buttons are not competing with anything else in this page. The only other element in this page using the “orange” color is the text “Secure Checkout”, this is OK as long as it is not a button or any other icons diverting the eyes of the customer.
Minify Your Footer
Again, every link in your Footer is a scape hatch! Keep them focused on completing the Checkout process by eliminating any links or unnecessary elements in the Footer of this page. Include only those elements that will support the Checkout process such as FAQ’s, Shipping information, and other help related topics. And by “Help” we mean anything that will help the customer Checkout faster.
Use Popups for Necessary Content
If you were to click on the “Get help” link on the Footer of Walmart’s Checkout Page, you would get a nice clean popup with the information you need in order to get help checking out. This popup does not have any kind of navigation, but only text, Here you can include your FAQ’s, Shipping information, Satisfaction Guarantee, etc. Make it a nice, small popup without the option to navigate anywhere else, this includes removing the address bar if possible.
Need to optimize your Checkout Page? Contact us for a FREE Quote.
BigCommerce has announced their partnership with Avalara tax services and starting on October 15th, 2014 all BigCommerce store owners will be able to simply select the State in which they are required to charge sales tax and the system will automatically calculate the correct rates for over 10,000 jurisdictions.
It used to be that you needed to enter your Sales Tax rates by zip code, and even for 1 State, the sales tax rates can vary from zip code to zip code making it extremely difficult to determine the correct Sales Tax for each. Sometimes online store owners ended up charging the highest rate in order to be safe and cover for all other jurisdictions, but this also worked against them, but not any more.
Avalara’s system will integrate directly into your BigCommerce store and allow for an easier-than-ever setup. Rates will also update automatically as Avalara will do all the legwork to keep their data current.
Will this help if the Internet Sales Tax gets executed? You bet!
You won’t have to deal with having to research the Sales Tax rates for every single zip code in the United States, but simply elect “Charge Sales Tax Across the entire United States” and bam! You got it.
October is Breast Cancer Awareness Month, and we will be donating 10% of this month’s profits to support this cause. Every project counts! Thank you for your business and please take a few moments to think of different ways in which you can help those around you affected by this disease.
Here are a few ideas:
- Attend a Race for the Cure
- Donate to your local Breast Cancer prevention foundation
- Call those close to you affected by this disease and let them know you support them in their fight
- Call those survivors of Breast Cancer and share your admiration for their courage and strength
If we put together all our small efforts, we can make a huge change.
Category ordering is very simple in BigCommerce, just drag-and-drop. However, there seems to be an error on the current version of BigCommerce (Oct 8,2014) where dragging and dropping Subcategories does not get recorded in the Control Panel and is not reflected in the front-end of your store.
A simple way to solve this is by dragging your subcategory OUT of the parent category, dropping it at the level of the parent category and then drag-and-drop as a Subcategory of the same Parent Category again.
Try it! This should solve your problem. We haven’t confirmed if BigCommerce is working to fix this, but we are pretty sure they’ll hear from customers and resolve it in their next update.
Did this fix work for you? Leave a comment below.
Our Special Offer of a FREE 12-month subscription to Entrepreneur Magazine has been very well received by our customers. This is why we have decided to extend this promotion through the end of 2014!
Entrepreneur Magazine is a monthly publication filled with great tips and inspirational news about Entrepreneurs of all ages and from all industries. You may find fantastic articles about the latest productivity app or ideas on how to create a new packaging for your products. All this information is very useful to learn what other successful business are doing in order to remain relevant on today’s market.
Our dream is that one day we’ll see one of our customers featured on the Cover of Entrepreneur Magazine and that could be you!
Every successful business starts with a simple idea, we can help you make it pay online. Contact us to get a quote on eCommerce Development and Design. We are standing by, ready to go to work with you.
If you tried to contact us in the last few days using any of our forms on our website, you may have noticed that the contact forms seemed to not be submitting your information. You may had click “Submit” several times hoping it would go through. Well, we actually did receive all those form submissions and replied promptly.
We started receiving multiple submission of the same contact forms, which is what prompted us to check and diagnose the problem.
The good news is that this is now RESOLVED. We never stop receiving your requests, but we understand it may had been frustrating not knowing if the form was submitted.
Hey! Even eCommerce Development and Web Design companies get quirks like this on their sites every now and then! Good thing we caught it soon.
Thank you for your patience and we look forward to continue hearing from you.
-The Team at Trepoly.
Look no further. You have found your BigCommerce Experts! With over 4 years of experience on BigCommerce we can get you from zero to hero in no time.
Get a quote on your next BigCommerce project. We are a BigCommerce Premium Partner and we get chills pushing the platform to it’s limits. We are also an active contributor to the BigCommerce Community and every now and then revel a secret or two about the tricks we keep under our sleeve to impress our customers.
Building your dream BigCommerce store starts right here. All you need to do is click the button and Get A Quote or go to our Contact Us page and get this going.
What are you waiting for? CLICK IT!
Facebook will soon be improving the checkout process on eCommerce sites across the world. If you are a regular online shopper you don’t want to have to type your information every time into every online store you visit.
People trust Facebook with their most personal information and living experiences. Adding a secure way to store your billing and shipping information, as well as your preferred credit card information to shop online will allow you to checkout faster, enabling auto-fill of Checkout forms, thus making it easier to shop online.
WHO WOULD BENEFIT?
Both online shoppers and online merchants will benefit from an easier Checkout Process.
By allowing Facebook users to auto-fill Checkout Page forms with their personal information with the click of a button.
To make it easier to shop online.
Once you click the Auto-fill button using Facebook you will only need to select the shipping method and confirm the order. That’s it! Super simple, super easy.
Leave your comments on this topic below.
Facebook has just announced they are currently testing autofill capabilities on eCommerce websites, meaning that Facebook users will have the ability to autofill Checkout forms in order to complete their orders faster.
This is great news for online merchants! We can’t imagine there will be any resistance adopting a feature that will reduce so much friction on the conversion process.
We all know most online shoppers drop at the last minute resulting on “abandoned carts”. Facebook checkout will minimize the amount of effort needed to complete an order.
BigCommerce has always been looking for new and innovative ways to integrate Facebook as a sales channel as well as easy sharing and liking of products of its customers’ online stores.
Will BigCommerce jump on this opportunity? We sure hope so, as many BigCommerce customers would like to be able to provide this option to Facebook user and really experience the difference on conversion rates this could provide.
Would you like BigCommerce to implement Facebook Checkout?
Would you even consider an eCommerce Platform which doesn’t support Facebook Checkout once it rolls out?
Did they receive my order?
Did I place the order correctly?
Now… where do I click next?
Do I need to Logout?
Should I close the window?
What do you offer on your online store or website to close the Ordering Cycle and how does it work for you?